The Journey of SYDE

We live in a world that rewards comparison.
Faster. Bigger. Better. Louder.
Social feeds turned into scoreboards, and training became another performance to rank.
Everywhere we looked, it was competition.
Against others, For others.

At some point, we stopped following and started observing.
And what we saw was clear:
becoming the best version of yourself should always be your goal.

We started to look for a performance brand that reflects this

We couldn't find it, so after a lot of hard work, we created it.

Wearing our clothes should give you the premium feeling of discipline and fulfilment.

In every aspect of your life.

You vs You.
Two Sides.
Chase the Best